Media organizations (radio, TV, print, online) play a crucial role in informing people about Great ShakeOut Earthquake Drills. We consider you to be partners in helping the public prepare to survive and recover from the next damaging earthquake. Media organizations, reporters, writers, broadcasters and others are encouraged to get involved in several ways:
ShakeOut Releases and Media Advisories
Media Contact
Mark Benthien
Southern California Earthquake Center
Phone: (213) 740-0323
Website: https://www.scec.org
ShakeOut Messaging (Blurbs, Talking Points, Graphics, and Videos)
Reporting about ShakeOut is a critical opportunity to help people get prepared for earthquakes. At ShakeOut.org/messaging, there are many pre-written blurbs, talking points, graphics, and videos to use in your story. Here are also a few ideas to help you along:
ShakeOut Information
The main page for gathering the latest count of how many are participating is the home page, ShakeOut.org. Please note:
You can see who is participating by visiting ShakeOut.org/whoisparticipating.
The Seven Steps to Earthquake Safety
We encourage ShakeOut participants to do more than practicing Drop, Cover, and Hold On. The Seven Steps to Earthquake Safety are a comprehensive guide for learning how to prepare to survive and recover from the next damaging earthquake, developed by a collaboration of emergency managers, communications experts, and scientists.
EarthquakeCountry.org/sevensteps
National Seismic Hazard Maps
The U.S. Geological Survey is responsible for publishing these maps which communicate the probability a certain level of ground shaking will occur in a 50-year timeframe. In fact, 1 in 2 Americans are at risk for ground shaking in the U.S.
Radio stations play a key role in ShakeOut participation in that many participants may choose to tune in to your station to use your ShakeOut drill broadcast to help guide their drill.
They may also hear about ShakeOut coming up on various radio stations too.
Here are a few resources to help your listeners:
You can also go to the ShakeOut Drill Broadcast page for downloadable ShakeOut drill broadcasts, such as the one above.
Examples
KPCC | ShakeOut: 6 steps to quake-proof your home
KQED | It’s ‘Earthquake Season’: Join California’s Great ShakeOut
Like radio stations, TV stations play a key role too in ShakeOut participation in that many participants may also choose to tune in to your station to hear a drill broadcast.
They may also hear about ShakeOut coming up on various tv stations too.
Here are a few resources to help accommodate your viewers:
You can also go to the ShakeOut Drill Broadcast page for downloadable ShakeOut drill broadcasts, such as the one above.