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The Great California ShakeOut and 24th Loma Prieta Anniversary

October 17, 2013, 4 am - 12 pm, Drill at The Tech Museum of Innovation

Event location:
The Tech Museum of Innovation
201 South Market Street
San Jose, CA 95113 (Map)

Event Contact:
Roqua Montez, The Tech Museum of Innovation , rmontez@thetech.org, (408) 795-6225


Summary:
You are invited to attend The Great California ShakeOut and 24th Loma Prieta Anniversary, a nationally significant preparedness event at San Jose’s Tech Museum of Innovation on October 17, 2013. The event will host a museum-wide ShakeOut drill with hundreds of school children and local community leaders demonstrating “Drop, Cover and Hold On” at 10:17 a.m., along with millions of fellow Californians across the state. The event will also play host to the media while we will commemorate the 24th anniversary of the 1989 damaging Loma Prieta earthquake with an earthquake simulator, and demonstrations of mobile apps designed to better prepare our community members to survive and recover from the next damaging earthquake and any fire that follows.


Full Description:
You are invited to attend The Great California ShakeOut and 24th Loma Prieta Anniversary, a nationally significant preparedness event at San Jose’s Tech Museum of Innovation on October 17, 2013. The event will host a museum-wide ShakeOut drill with hundreds of school children and local community leaders demonstrating “Drop, Cover and Hold On” at 10:17 a.m., along with millions of fellow Californians across the state. The event will also play host to the media while we will commemorate the 24th anniversary of the 1989 damaging Loma Prieta earthquake with an earthquake simulator, and demonstrations of mobile apps designed to better prepare our community members to survive and recover from the next damaging earthquake and any fire that follows.

Event Times:
4:00 am Media Availability – Interviews with VIPs, earthquake simulator, Traveling Red Table™ photos and “Drop, Cover, and Hold On” demos
5-7:00 am Media Availability – Interviews with VIPs, earthquake simulator, Traveling Red Table™ photos and “Drop, Cover, and Hold On” demos
9:00 am Students arrive, preparedness activities and education
10:00 am VIPs in New Venture Hall
10:17 am Museum-wide ShakeOut Drill
10 am-12 pm Preparedness activities

Purpose:
• Promote preparedness on the 24th anniversary of the Loma Prieta earthquake and encourage participation in ShakeOut, the world’s largest earthquake drill.
• Focus media attention on the need for home, business, and commuter preparedness and highlight the safety measures to take when the earth shakes and when fire follows.
• Provide innovative tech solutions to disaster preparedness issues.

Visuals:
• National and local leaders commemorate Loma Prieta and encourage ShakeOut drill participation.
• Earthquake demonstrations in the mobile Shake Truck.
• Traveling Red TableTM celebrity signatures and Drop, Cover & Hold On photo opportunities.
• 400 students and VIPs participating in a museum-wide earthquake drill at 10:17am.

Invited VIPs
• Bill Bailor – VP of Operations, The Tech Museum
• Tom Brocher – Director, Earthquake Science Center, USGS
• Mark Cloutier – CEO, American Red Cross Gateway to the Golden State Region
• Mark Ghilarducci – Director, California Office of Emergency Services
• Gavin Newsom – Lt. Governor, State of California
• Glenn Pomeroy – CEO, California Earthquake Authority
• Tim Richie – President, The Tech Museum
• Nancy Ward – Administrator, FEMA Region IX


As one of the cornerstone initiatives of the Earthquake Country Alliance, the Great California ShakeOut earthquake drill has inspired a global earthquake preparedness movement with more than 21 million participants expected worldwide in 2013. This year marks the 6th annual Great California ShakeOut and more than nine million Californians – from schools to businesses to organizations to neighborhoods – are expected to participate statewide.

We are proud that the drill we created in 2008 has since become the model for ShakeOut initiatives in 43 states and territories and was federally recognized with the Federal Emergency Management Agency’s (FEMA) 2011 Individual and Community Preparedness Award for California’s broad-based coalition of earthquake stakeholder organizations, the Earthquake Country Alliance. The community support of ShakeOut nationally is highly valued, and in this anniversary year, your participation in the October 17th ShakeOut and 24th Loma Prieta Anniversary event will highlight the importance of our local partners in California’s “whole community.”

We hope you will join us October 17th to promote The Great California ShakeOut and commemorate the Loma Prieta earthquake anniversary. For more information or to let us know whether you plan to attend, please contact Roqua Montez, The Tech Museum of Innovation at (408) 795-6225 rmontez@thetech.org or Cynthia Shaw, American Red Cross Gateway to the Golden State Region at (408) 666-6857 cynthia.shaw@redcross.org.

Earthquake Country Alliance (ECA) Event Coordination Agencies:  
American Red Cross Gateway to the Golden State Region, California Earthquake Authority, California Office of Emergency Services, San Francisco Department of Emergency Management, The Tech Museum, and the U.S. Geological Survey.




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©2014 SCEC Southern California Earthquake Center @ USC
The Great California ShakeOut Step 1: Secure it now! Step 2: Make a plan Step 3: Make disaster kits Step 4: Is your place safe? Step 5: Drop, Cover, and Hold On Step 6: Check it out! Step 7: Communicate and recover!